![]() The next step was to perform a research on the Hungarian population by using a self-developed questionnaire to evaluate the current market situation and demand. Due to confidentiality (GDPR and other regulations), it was not possible to disclose some crucial areas Limitations of the dissertation is the scientifically not validated self-developed questionnaire. On the base of the result, it is possible to create customer profile regarding their socioeconomic groups, use of programs and willingness to pay in order to develop a focused marketing action in the future. Based on the findings we can state that compared to other European countries work stress among Hungarian employee’s relevant problem, the responders show need to participate in stress prevention programs. On the base of this pilot study on the Hungarian environment (N=375), the dissertation delivers recommendations to support the preparation of a business plan to assure achieve company goals in the future. Multi- module web-based training tries to help clients deal with their current problems through interactive textual, visual, and video materials and large numbers of role models (Horvath, Kollar, 2019). One way to mitigate stress is the be web-based self-help training, the advantage of which is that the client can develop himself independently of the geographical location and maintain his mental health in a completely anonymous way. Increase in stress in the European population has serious adverse effects on individuals, market participants and national economies (EU-OSHA, 2020). According to the results of a Hungarian research (Hungarostudy), between 1988-2002 the ratio of the Hungarian adult population who complained of severe, absolutely in need of treatment rose from 2.7% to 7.1% (Kopp, 2006), follow-up study supplemented this result with the dramatically falling-down of the coping skill in every relevant factor (Susánszky, 2013). Chronic stress plays a crucial role in the deterioration of the quality of life, which can best be measured by the depressive syndrome. The project aim was to perform a cultural adaptation and validation to set up a business venture to offer unguided and guided online stress management training for individuals and corporations in Hungary.
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